Shifts in Supply Areas and Consumption Rates for Vegetables, 1939 To 1955

Alden C. Manchester and Joseph C. Podany

No 310630, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Highlights: Changes in supply areas and consumption rates for vegetables have marked impacts on marketing agencies as well as on producers and consumers. This report brings together available data on these shifts between the period 1939-41, the immediate prewar years, and 1953-55, the most recent period for which data are available. The most dynamic factor on the consumption side of the market during this period was the severalfold increase in consumption of frozen vegetables. Consumption per person of fresh vegetables increased only slightly, while that of frozen and canned vegetables rose more rapidly. Frozen vegetables accounted for 7 percent of the market (fresh weight equivalent ) in 1953-55, as compared with 1 percent in 1939-41. Consumption of canned vegetables increased from 34 to 40 percent during the same period, while that of fresh vegetables declined from 65 to 53 percent. The biggest part of the increase in the consumption of canned vegetables was in canned tomato products, such as catsup, sauce, puree, and juice, and in pickles.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Productivity Analysis (search for similar items in EconPapers)
Pages: 42
Date: 1958-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310630

DOI: 10.22004/ag.econ.310630

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