Men's Preferences for Cotton, Wool and Other Fibers in Selected Clothing Items

Daniel B. Levine

No 310709, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This study reports on men's ownership of and attitudes toward cotton, wool, and other competing fibers in various clothing items. With the entrance of new fibers and fiber blends into the apparel field, it becomes necessary to examine how and to what extent consumers react to and accept these new fibers. As part of the Department of Agriculture's program to further the consumption of farm products, a nationwide survey on men's preferences among selected clothing items was conducted in the Fall of 1956. The findings reported here are based on 2,379 interviews conducted among males 16 years old and over living in private households in the United States. However, not more than three were interviewed in any one household.

Keywords: Crop Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 138
Date: 1958
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310709

DOI: 10.22004/ag.econ.310709

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