Business Management of Frozen Food Locker and Related Plants

James J. Mullen and Lloyd M. DeBoer

No 310859, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The frozen food locker industry is at a crucial point in its history. After its pioneering period in the 1930's, it made remarkable growth during and immediately after World War II. Now it is challenged by new competition, changing consumer habits, significant cost pressures, and new concepts of merchandising. Success in this essentially small business increasingly requires managerial abilities of a high order. The objective of the study was to identify the major elements of successful frozen food locker plant operation, evaluate present performance in selected companies, and provide a point of departure for management development in the industry. A detailed study of eight carefully selected frozen food locker and related plants provided the basic data for this report. The plants studied operate under a variety of conditions and provide a wide range of goods and services. Their problems are representative of many of those confronting the entire industry today.

Keywords: Financial Economics; Labor and Human Capital; Marketing (search for similar items in EconPapers)
Pages: 106
Date: 1958-06
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310859

DOI: 10.22004/ag.econ.310859

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