Poultry Availability and Merchandising in Retail Stores

Robert W. Allewelt and Mardy Myers

No 310867, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The national survey on which this study was based was conducted by the Bureau of the Census for the U. S. Department of Agriculture during October 1956. Questionnaires were mailed to a probability sample of about 6,300 retail food establishments in the United States. Respondents were asked to report on the availability of broilers and fryers, stewing and other chickens, and turkeys. Additional questions were asked on selected merchandising practices for these products in the retail store. This study was designed to provide information to poultry producers, processors, wholesale distributors, and retailers, on the overall availability of poultry meats in the United States and the extent to which selected handling and merchandising activities were used for these products during 1956.

Keywords: Livestock Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 60
Date: 1958-09
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310867

DOI: 10.22004/ag.econ.310867

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