 Consumers Appraise Canned and Frozen Foods, Their Packages and Labels in Atlanta, Kansas City, and San FranciscoDaniel B. Levine No 310872, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpts from the report: The Department conducted a 3-city consumer survey designed to elicit homemakers' attitudes toward various aspects of the packages and containers used for canned and frozen foods--namely, reactions to the different containers used, to the label information, and to quality, storage, and size considerations. The sample survey was conducted in Atlanta, Kansas City, and San Francisco in June 1956. At the time this study was proposed, relatively little information was available as to consumers' satisfaction with, reactions to, and knowledge of the containers and labeling practices in use. This research is an attempt to provide an introductory evaluation of these areas from the consumers' viewpoint. In order to provide a framework for specific "container" information, research was also conducted on consumers' use of canned and frozen foods and their attitudes and reactions toward the different forms of foods Keywords: Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310872 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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