Consumer Preferences for Frozen Peas in Relation to Standards for Grades

Market Development Branch Agricultural Marketing Service

No 310883, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: Standards for grades of processed fruits and vegetables are designed, among other purposes, to serve as a convenient basis for sale in wholesale transactions and for the quality control programs of producers and processors. Distinctions between grades are made on the basis of such factors as flavor, odor, tenderness, color, size, and appearance. All of these criteria possess considerable face validity and undoubtedly reflect real qualitative differences in the commodities being graded. Although official grading standards are developed by experts, based on industry practices, little information exists on consumer discrimination in relation to these grade classifications. The purpose of this research was to determine the relationship between the grading standards prescribed for frozen peas and consumer satisfactions or dissatisfactions with the different grades. The results should be of interest to producers, processors, wholesalers, and officers of the Department responsible for establishing standards for grades.

Keywords: Agricultural and Food Policy; Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 32
Date: 1958-11
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310883

DOI: 10.22004/ag.econ.310883

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