Promotion of Lamb: Results of a Campaign In Cleveland, Ohio

J. Scott Hunter, Wendell E. Clement and Nick Havas

No 310987, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This report evaluates the consumption of lamb in relation to initial promotional efforts by the American Sheep Producers Council in Cleveland, Ohio. The October 1956 consumer survey was designed to provide the following information: 1. An appraisal of the effectiveness of the promotional campaign in attracting public attention to lamb. 2. A measure of the overall changes in the incidence and frequency of use of lamb between the time of the first survey and the time of the second. 3. An estimate of the effect of the promotion in stimulating the use of lamb among those who were aware of the campaign.

Keywords: Livestock Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 68
Date: 1958-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:310987

DOI: 10.22004/ag.econ.310987

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