Economic Characteristics of the Florida Chilled Citrus Juice Industry

Roy L. Lassiter and George L. Capel

No 311001, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: The Florida citrus industry has undergone rapid change and expansion since World War II. The most significant innovation has been the introduction and widespread acceptance of frozen concentrates, which not only relieved the industry of its major dependence on the fresh fruit market, but also contributed to the expanding total use of Florida citrus in the United States. This study was undertaken to determine some of the more important economic characteristics of the Florida chilled citrus juice industry and to identify some of the major marketing problems. Data on selected firm characteristics, sales, transportation, packaging and distribution of the product, and acquisition of raw materials from July 1, 1957 through June 30, 1958 were gathered by personal interviews with representatives of chilled juice firms during June 1958.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 22
Date: 1959-03
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/311001/files/mrr305.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311001

DOI: 10.22004/ag.econ.311001

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().