 Integrating Egg Production and MarketingRalph L. Baker No 311157, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpts from the report Preface: This is a report of a pilot study of programs that coordinate the production and marketing of eggs in the United States. It is based on interviews with operators of coordinated programs in most of the important egg producing sections of the country. It is believed that the sample group is representative of the kinds of programs in effect in 1958. All of the organizations studied represented some degree of vertical integration. Most highly integrated was a firm which produced most of its grain, manufactured its feed, produced hatching eggs from its own breeding flock, hatched and grew flock replacements, made much of its equipment, and produced, graded, cartoned, and wholesaled market eggs. Least integrated were firms which produced eggs and assembled them for market. Changes in production patterns and the marketing structure for eggs are occurring so rapidly that conclusions here concerning programs of the future must be considered tentative. Keywords: Livestock Production/Industries; Marketing; Production Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311157 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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