Analysis of Returns and Practices of Florida Fresh Citrus Sales Organizations

Fred E. Hulse

No 311181, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: Changes in production, demand for fruit, buying practices and sales methods are creating problems for shippers who must formulate a sales program designed to serve their individual needs. An analysis of the sales of various organizations, with emphasis upon sales effectiveness as measured in terms of net returns to shippers at the packed box level, will give shippers information that will be useful in building such a program. This study determined two things: (1) the nature of sales policies and pricing practices of Florida fresh citrus sales organizations, and (2) the relationship between net returns to shippers and various factors which affect the sale of fruit. Interviews with sales personnel of 18 fresh citrus sales organizations and the sales records of 38 packinghouses selling through these organizations provided data for this study.

Keywords: Crop Production/Industries; Marketing; Productivity Analysis; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 84
Date: 1959-08
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/311181/files/mrr345.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311181

DOI: 10.22004/ag.econ.311181

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().