Sour Cream--A Study of Its Market Potential in Des Moines, Iowa

Edward J. McGrath and Margaret Weidenhamer

No 311208, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Introduction: The basic objective of the study was to determine the possibilities offered by a cultured sour cream product of high quality for expanding the consumption of milkfat. Specifically, the study was designed (1) to determine the feasibility of expanding sales of a high-quality cultured sour cream product in a market where such a product was of limited availability; (2) to determine the effects of possible increased sales of cultured sour cream on sales of other fluid milk products; and (3) to delineate consumer reactions to such a product, including purchase and home-use patterns.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 50
Date: 1959-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311208

DOI: 10.22004/ag.econ.311208

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