Supplement to Marketing Research Report No. 371: Effectiveness of Selected Canned Food Displays in Supermarkets: Methodology

Violet Davis Grubbs, Hugh M. Smith, Paul Wischkaemper and Nick Havas

No 311212, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Introduction: This report supplements Marketing Research Report 371, November 1959, in order to provide technical information on the conduct and analysis of the test. Only the highlights are presented. The experimental design and analysis presented illustrate the general type used for the tests.

Keywords: Research; Methods/Statistical; Methods (search for similar items in EconPapers)
Pages: 18
Date: 1960-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311212

DOI: 10.22004/ag.econ.311212

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