Homemakers' Use of and Opinions about Eggs

Margaret Weidenhamer

No 311320, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Background: At the time this study was started, estimated egg consumption per person had been decreasing steadily for several years, and further decreases were predicted. An apparent decline in demand for eggs among household consumers was thought to be a key factor in this downtrend. This survey was conducted to provide some insight into influences on egg consumption at the household level by obtaining data on patterns of use of shell eggs among household consumers, factors associated with these patterns, and consumer opinions and purchasing practices with respect to eggs. The results of the study should be helpful in evaluating the potential market for this farm product and in planning programs aimed at encouraging increased demand among household consumers.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 90
Date: 1960-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:311320

DOI: 10.22004/ag.econ.311320

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