 Organization and Practices in Selected Terminal Wholesale Flower Markets in the SouthRaleigh, Stephen M., No 312087, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: This report--part of a nationwide study of wholesale floral markets--includes data on 22 flower wholesalers in four major markets. In the national study, 136 floral wholesalers were interviewed in 13 markets. The wholesale flower markets in Baltimore, Washington, Atlanta, and Dallas-Fort Worth were found to be highly specialized. Carnations, chrysanthemums, gladioli, and roses account for two-thirds of total gross sales and 80 percent of sales of perishables. Approximately half the major cut flowers handled were from California. Local production accounted for about a fourth and Florida productions nearly a fifth of the volume handled. Nearly all California flowers were shipped to market by air freight. Most Florida flowers were shipped by truck. Wholesalers reported little change in type of customer or type of product sold in the past 5 years. Keywords: Crop Production/Industries; Labor and Human Capital; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312087 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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