Pool Delivery Systems for Wholesale Florists in Urban Areas

Guilfoy, Robert F.,

No 312091, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: A major concern of wholesale florists located in urban areas is the cost of delivering their products to retail florists. Cost increases, particularly for fuel, have caused wholesalers to seek more efficient methods of delivery. This study evaluates the pool delivery systems and the nonpool (conventional) delivery systems. As far as could be ascertained at the time this study was conducted, only the cities of Cleveland, Detroit, Baltimore, and Pittsburgh had pool delivery systems for wholesale florists. In Cleveland and Detroit the pools consisted of five wholesalers each, while in Baltimore and Pittsburgh the pools consisted of two wholesalers each. Data were obtained from 17 nonpool wholesalers and 14 pool wholesalers for a total of 31. Most of the wholesalers handled florist supplies in addition to floral products. One of the nonpool wholesalers and one of the pool wholesalers handled florist supplies exclusively.

Keywords: Crop Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 18
Date: 1975-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312091

DOI: 10.22004/ag.econ.312091

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