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An Evaluation of Two Shell Egg Marketing Systems

Bruce E. Lederer

No 312142, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The purpose of this study was to identify and to determine the costs of two systems of handling, packaging, and transporting shell eggs from the end of the packing line to the display counter in retail stores. The first system was direct-store delivery from packing plant to retail store, and the second was warehouse-to-store delivery from packing plant, to and through central distribution warehouse, and to retail store. Various combinations of handling equipment and master cases were examined within each of these two systems. This study was conducted in three large egg packing plants, three food distribution warehouses, and nine retail stores or supermarkets.

Keywords: Labor and Human Capital; Livestock Production/Industries; Marketing; Production Economics; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 30
Date: 1975-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312142

DOI: 10.22004/ag.econ.312142

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