Frozen French-Fried Potatoes: Effects of Size of Pieces on Consumer Preferences

Harold R. Linstrom

No 312154, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: Packages of frozen french-fried potatoes include some slivers, small pieces, and irregular pieces of potatoes. The objective of the present research is to determine the influence of such imperfect pieces upon consumer preferences. Knowledge of the relationship between the size of pieces in packages of frozen french-fried potatoes and consumer preferences may provide a useful guide for possible revisions in the grade standards for this product.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 52
Date: 1961-12
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312154

DOI: 10.22004/ag.econ.312154

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