Household Consumers' Acceptance of Instant Sweetpotato Flakes

Dan S. Hollon

No 312155, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The per capita consumption of sweetpotatoes has dropped sharply in the past two decades. Consumption in 1961 was about a third of that in 1941. Total production during this period dropped by about half. Coupled with the decline in production and consumption, the industry faces a problem each year in marketing the total crop. A varying proportion of each crop is rejected as unsuitable for the fresh market or for canning on the basis of appearance rather than condition or quality. To help solve some of these problems, the Department of Agriculture's Southern Utilization Research and Development Division developed a new processed form of sweetpotatoes. In this new form, sweetpotatoes are cooked, dehydrated, and flaked. Mashed sweetpotatoes can be made in minutes from the flakes simply by adding hot water or other liquid. Laboratory tests and trials by the Department's home economists indicated that the reconstituted product has the qualities of flavor, texture, and appearance found in mashed sweetpotatoes made from the fresh product. The present study was made to determine the average homemaker's acceptance of the test product.

Keywords: Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 34
Date: 1964-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312155

DOI: 10.22004/ag.econ.312155

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