Homemakers' Opinions About and Preferences for Broiler-Fryers and Turkeys

Edward M. Knott

No 312157, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: This study was designed to provide an up-to-date evaluation of the household market for poultry and was, in part, a replication of work conducted by the U.S. Department of Agriculture in 1956. The overall objective was to obtain current information from homemakers on some of the factors influencing the demand for poultry and to provide insights into the measures that might be taken to market poultry more effectively. The current findings are based upon personal interviews with 2,663 homemakers. These homemakers represented a cross-section of private households in both rural and urban areas throughout the United States, excluding Alaska and Hawaii, and were selected from households in which meals were served. Respondents were selected entirely by area probability sampling procedures.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 152
Date: 1966-07
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312157

DOI: 10.22004/ag.econ.312157

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