Homemakers' Opinions About Selected Meats: A Nationwide Survey

Margaret Weidenhamer, Edward M. Knott and Lorna R. Sherman

No 312159, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Introduction: This study of homemakers' opinions about selected meats was undertaken to provide insights into ways of planning more adequate programs of research, education, and promotion for the mutual benefit of the consumer and the meat industry. The findings presented here are based on personal interviews conducted with 3,099 homemakers during 1967. These homemakers represented a cross-section of private households located in both urban and rural areas throughout the 48 conterminous States. Respondents were selected entirely by area probability sampling procedures.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 166
Date: 1969-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312159

DOI: 10.22004/ag.econ.312159

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