Homemaker's Opinions About Selected Citrus Fruits and Products: A Nationwide Survey

L. Yvonne Clayton

No 312162, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This report concerns homemakers' opinions and attitudes about selected fresh citrus fruits and processed citrus products. It is one of a group of studies conducted by the Special Surveys Branch, Standards and Research Division, Statistical Reporting Service, U.S. Department of Agriculture, to determine consumer reactions to agricultural products. This study of homemakers' opinions about selected citrus fruits and processed citrus products was undertaken to provide insights into ways of planning more adequate programs of research, education, and information for the mutual benefit of the consumer and citrus industry.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 128
Date: 1971-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312162

DOI: 10.22004/ag.econ.312162

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