 Consumers' Reaction to Various Peel Oil Levels in Frozen Concentrated Orange JuiceJon P. Weimer No 312164, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpt from the report: This study was conducted to determine the most preferred peel oil level(s) in frozen concentrated orange juice for adult and children markets. To achieve its goal, the investigation was divided into two stages. The purpose of the first stage was to obtain consumer preferences for frozen concentrated orange juice containing various peel oil levels under controlled laboratory conditions. To accomplish this, laboratory preference tests were conducted in Chicago, Ill., and Washington, D.C., in the summer of 1968. A supplementary laboratory taste test was made in Washington, D.C., in the summer of 1969. The second stage, conducted in the summer of 1969, was designed to test consumer reactions to selected peel oil levels in frozen concentrated orange juice under more normal conditions in the home. Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312164 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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