Homemakers' Opinions About Dairy Products and Imitations: A Nationwide Survey

Judith Lea Jones

No 312165, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This study of homemakers' opinions about dairy and imitation dairy products was undertaken to provide insight into ways of planning programs of research, education, and information for the mutual benefit of the consumer and the dairy industry. Findings are based on personal interviews with 2,219 homemakers from mid-June through July 1970. These homemakers were from a cross section of private households in both rural and urban areas throughout the conterminous United States. Respondents were selected entirely by area probability sampling procedures. The eligible respondent was defined as the household member who usually decides which foods are to be bought for the household's use. This definition permitted some male respondents to be included in the study.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 104
Date: 1973-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312165

DOI: 10.22004/ag.econ.312165

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