Consumers' Preferences, Uses, and Buying Practices for Selected Vegetables: A Nationwide Survey

Jon Weimer and Patricia Stevens

No 312166, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Consumers' opinions affecting their purchase and use of selected vegetables are reported in this nationwide survey. Focus of the study are homemakers' reasons for serving and not serving selected vegetables, preferences of individual family members for selected vegetables, and positive and negative attributes that homemakers associate with various forms of vegetables. Homemakers' feelings about some aspects of labeling, product improvement, and proposed new vegetable products are also explored.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 126
Date: 1974-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312166

DOI: 10.22004/ag.econ.312166

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