Homemakers' Opinions About Fibers in Selected Household Items: A Nationwide Survey

L. Yvonne Clayton and Lorna R. Sherman

No 312170, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: This report concerns homemakers' attitudes toward fibers in selected household products. It is one of a group of studies conducted by the Special Surveys Branch, Standards and Research Division, Statistical Reporting Service (SRS) , U.S. Department of Agriculture (USDA) , to determine consumer reactions to agricultural products. The study was designed to provide the cotton and wool industries and USDA with guidelines for product research and improvement based on expressed consumer needs. When homemakers shop for household textile items, durability and ease of cars are their chief considerations, according to a nationwide consumer survey conducted by the U.S. Department of Agriculture in the fall of 1969. Items focused on in the survey were sheets, blankets, room-size rugs, tablecloths, bedspreads, scatter rugs, draperies, curtains, and yard goods for home sewing.

Keywords: Crop Production/Industries; Livestock Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 110
Date: 1972-06
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/312170/files/mrr958.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312170

DOI: 10.22004/ag.econ.312170

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().