Men's Attitudes Toward Cotton and Other Fibers in Selected Clothing Items

Evelyn F. Kaitz

No 312171, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Men's attitudes and opinions affecting their purchase and use of cotton and competing fibers in selected clothing items are reported in this nationwide survey. Focus of the study are dress shirts, light-weight sport shirts and slacks, and undershorts. For six other items—pajamas, socks, undershirts, outerwear shorts, tailored sport coats, and outer jackets—inquiry was made only about ownership, purchaser, number purchased in 12 months prior to interview, and type of store in which the items were usually bought.

Keywords: Crop Production/Industries; Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 150
Date: 1973-10
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312171

DOI: 10.22004/ag.econ.312171

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