Consumers' Buying Practices, Uses, and Preferences for Fibers in Retail Piece Goods Survey

Evelyn F. Kaitz and Thomas M. Stack

No 312172, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Buyers of retail piece goods said in a nationwide telephone survey they preferred fabrics made with permanent press finish, knit construction, and polyester fiber because they are easy to care for and need little or no ironing. Purpose of the sample survey was to examine attitudes that affect purchasers' selection and use of materials made from agricultural products or synthetic fibers. Areas explored included preference for woven, knit or pile fabric, preference for fabric with or without permanent press finish, sewing habits, type of store in which material is normally purchased, awareness of and experience with washable wool, and reaction to a new permanent press concept.

Keywords: Crop Production/Industries; Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 80
Date: 1974-02
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/312172/files/mrr1013.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312172

DOI: 10.22004/ag.econ.312172

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().