Costs, Margins, and Projected Consumption of Turkey Rolls and Roasts

Jones, Harold B., and George B. Rogers

No 312198, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Pre-cooked turkey rolls and ready-to-bake roasts are among the fastest growing product lines in the expanding turkey processing industry. Production of these items was estimated at 250 million pounds in 1972 with a wholesale value of approximately $245 million. Processed poultry products were produced at 383 plants in 1972, with rolls and roasts output from less than one-fourth of these plants. Cost comparisons of simulated model plants indicate that large plants and those operating at full capacity can realize major economies of scale. Per capita consumption of all turkey meat may reach 11 pounds per person by 1985, up from 9 pounds in 1972, as use of further processed turkey products increases. Turkey rolls, roasts, and breasts could account for 3.5 pounds of total consumption per person in 1985 if present trends persist. Total output of further processed turkey products could reach 1.2 billion pounds annually by 1985 with 70 percent of this volume in the form of rolls, roasts, and breasts.

Keywords: Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 30
Date: 1974-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312198

DOI: 10.22004/ag.econ.312198

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