Completely Launderable All-Wool Apparel: The Potential Market
Larry B. Clayton
No 312437, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program
Abstract:
Excerpts from the report: This study is part of a broad program designed to help increase sales and broaden the markets for farm products. The report presents a market analysis of potentials for completely launderable all-wool apparel. This new wool characteristic can be imparted by applying the Department's WURLAN process. This process may also impart other attributes that will improve sales of all-wool apparel. These are cited in the appendix, but have not been considered in this market analysis. Information contained in this report provides guides to the textile industry for adding complete launderability to all-wool apparel and does not analyze all aspects of the WURLAN process.
Keywords: Livestock Production/Industries; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 34
Date: 1965-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:312437
DOI: 10.22004/ag.econ.312437
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