Market Potential for Processed Potato Products

Harry H. Harp and Denis F. Dunham

No 313070, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: The objectives of the study were to determine (1) the level of and trends in sales of dehydrated mashed potatoes and frozen french fries in retail food outlets; (2) trends in use, marketing practices, and problems in the use of dehydrated mashed potatoes and frozen french fries in selected segments of the institutional market; and (3) the net effect of increased use of potatoes in processed form on total consumption of potatoes and on returns to growers. Special emphasis was given to dehydrated and frozen potato products because these offer the greatest potential for expanding the use of potatoes. Within the last several years, marked increases have been observed in the utilization of potatoes by freezers and dehydrators. Nearly 13.4 million hundredweight of potatoes were used in making frozen french fries in 1960, double the quantity used in 1958. Processors of flakes, granules, and other forms of dehydrated potatoes used 10.1 million hundredweight from the 1960 crop or twice the quantity used from the 1958 crop.

Keywords: Crop Production/Industries; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 38
Date: 1961-10
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313070

DOI: 10.22004/ag.econ.313070

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