Profile of the Retail Florist Industry, 1964

Nick Havas

No 313354, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report Preface: This report is based on information obtained in a national mail survey of retail florists conducted during 1964. It was undertaken by the Market Development Branch of the Economic Research Service as part of a broad program of research designed to provide information about current marketing practices in the floral industry and to develop techniques to expand markets for floral products. This research was undertaken as a result of the cooperative agreement between the Florist Transworld Delivery Association (FTDA) and the U.S. Department of Agriculture.

Keywords: Crop Production/Industries; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 38
Date: 1965-12
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/313354/files/mrr741.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313354

DOI: 10.22004/ag.econ.313354

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().