Joint Ventures Involving Cooperatives in Food Marketing

Fred E. Hulse and Michael J. Phillips

No 313358, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Preface: Joint ventures are one alternative cooperatives have for participating in a fully integrated food marketing system. Ventures can provide services many cooperatives are unable to supply for themselves, and thus they extend producers' control over the marketing of their products. Because little information has been available on the extent, characteristics, and merits of this activity, this study seeks to (1) identify joint venture arrangements involving cooperatives in food marketing, and (2) determine their structure, operating methods, and problems.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 42
Date: 1975-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313358

DOI: 10.22004/ag.econ.313358

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