Promotional Activities of Agricultural Groups

Carl R. Twining and Peter L. Henderson

No 313360, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: Specific objectives of this study are as follows: (1) To provide current data on the expenditures of farm groups, and (2) to determine changes since 1958 in (a) the number and types of agricultural groups engaged in sales promotional activities for U.S. farm products; (b) the volume of funds expended to promote each class of products and to conduct the various promotional activities; (c) the nature and scope of promotional programs; and (d) methods of financing programs and source of funds. This report is based on the results of a mail survey of all known organized farm groups in the United States. Followup personal interviews were used to gain information from those not responding to the initial mail questionnaire.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 46
Date: 1965-12
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313360

DOI: 10.22004/ag.econ.313360

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