Improved Handling of Dairy Products in Retail Food Stores

Gordon Flynn

No 313397, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The objective of this study was to evaluate dairy handling techniques, different types of equipment, and to develop improved methods of ordering, receiving, price marking, and displaying dairy items in retail food stores. Detailed analysis was made of all dairy labor requirements and time standards were established by item and by function. Improved methods were developed, measured, and the results compared with the conventional operations. An evaluation was made of three different types of display cases; air-curtain, reach-in (door-type), and multishelf cases. The evaluation was based on four factors: (1) Effect on sales, (2) labor requirements for stocking, (3) effect on customer flow, and (4) operating cost. Studies were made in three stores for one week to determine the effect the type of display case had on customer flow.

Keywords: Labor and Human Capital; Marketing; Production Economics; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 30
Date: 1964-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313397

DOI: 10.22004/ag.econ.313397

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