A Case Study of Food Dating in Selected Chicago Supermarkets

Eileen F. Taylor

No 313403, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: This report summarizes the findings of a USDA case study of a Chicago grocery chain's food dating program in low-, middle-, and higher income area stores in Chicago, Ill. Slightly more than half the 1,700 female shoppers contacted indicated their awareness of the program, but only 20 percent correctly interpreted open dates as the pull date, or the last day a product can be sold. About two-thirds of those aware of the program and willing to be questioned in greater detail said they had used dates at least once. Bread and milk were items most frequently mentioned, followed by refrigerated dough products, other dairy products, and eggs. Store managers reported beneficial in-store effects--specifically, easier stock rotation. They reported the program was helpful to customers, and generally saw no disadvantages of open dating.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 34
Date: 1971-11
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313403

DOI: 10.22004/ag.econ.313403

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