Determining Commercial Marketing and Production Opportunities for Small Farm Vegetable Growers

Jack L. Runyan, Anthony, Joseph P.,, Kevin M. Kesecker, Harold S. Ricker, Coale, Charles W., and Charles R O'Dell

No 313411, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: The general objective of this study was to develop a methodology for determining production and marketing opportunities and requirements for small farm vegetable growers. In addition to the general objective, the following specific objectives were developed: 1. To identify potential market opportunities for small farm vegetable growers. 2. To develop requirements and costs for various processing, packing, and cooling operations. 3. To identify institutional barriers to marketing opportunities, and assess possibilities for overcoming those barriers. 4. To describe and encourage development of the marketing mechanisms and institutions required to overcome barriers and economically capitalize on potential market opportunities.

Keywords: Crop Production/Industries; Labor and Human Capital; Marketing; Production Economics; Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 34
Date: 1986-07
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313411

DOI: 10.22004/ag.econ.313411

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