Prepackaging Lettuce at Shipping Point

Peter G. Chapogas and Donald R. Stokes

No 313419, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: In December 1959, the U. S. Department of Agriculture packaging research staff began exploring the possibilities of wrapping lettuce in shrink films. The first cross-country test shipment was initiated in August 1960 and more tests followed. The results were so promising that several Salinas, Calif., shippers began sending small lots of prepackaged lettuce to customers throughout the country. Through the summer and fall of 1961, interest increased and many shippers began prepackaging lettuce or made preparations to wrap it. Very rapid development of equipment and techniques followed. Prepackaging lettuce at shipping point is still in an early stage of development. Shippers and research agencies continue their experiments, and changes in technique and equipment are being made almost daily. This report was written in response to the many requests to the Department for information.

Keywords: Crop Production/Industries; Labor and Human Capital; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 62
Date: 1964-07
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313419

DOI: 10.22004/ag.econ.313419

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