The Market for Food in the Nation's Schools

Martin Kriesberg

No 313428, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report Preface: This report is based on a study of the market for food in schools during 1962-63. Comparison with a benchmark survey conducted 5 years earlier shows that during the intervening period the number of public school districts decreased by one-third, while pupil enrollment increased by about 10 percent. The number of lunches served in the National School Lunch Program expanded rapidly--at least 20 percent--during these 5 years. The objective of this report is to provide a current measure of the school food market, which will reflect shifts in quantities and types of foods served in school lunchrooms. It also contains an evaluation of trends in school feeding and identifies areas warranting special attention in the operation of the National School Lunch and Special Milk Programs of the U.S. Department of Agriculture. The study on which this report is based was part of a broad program of research relating to the public food distribution program, which is concerned with expanding the market for farm products and improving nutritional levels among children and needy people.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 66
Date: 1965-04
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313428

DOI: 10.22004/ag.econ.313428

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