Market Potentials for Frozen Dough

Norman L. Rollag and Robert V. Enochian

No 313535, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The first known commercial production of frozen dough was in 1945. In 1965 there were 29 firms producing frozen dough in 40 plants throughout the United States. In addition to these firms, a number of grocery chains were producing frozen dough for baking in their own bakeries. The major objectives of the study reported here was to analyze factors that may affect the market potential for frozen unbaked dough by studying trends in production, costs of production and distribution, and acceptance by supermarket managers and consumers.

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 32
Date: 1967-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313535

DOI: 10.22004/ag.econ.313535

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