Coordinated Marketing Programs of Selected Fruit and Vegetable Cooperatives

Richard S. Berberich

No 313605, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpts from the report: The objectives of this report are to furnish information on the organizational structure and operating methods of selected coordinated marketing cooperatives, and to propose guides to producers and associations interested in organizing a coordinated marketing program. Five fruit and vegetable firms that expanded their production-marketing ability were selected for study. Three of the organizations are classified as joint sales agencies. The other two are grower-processor organizations that used the acquisition method to coordinate production and sales. Each association was studied with respect to organizational and financial structure, facilities, operating methods, sales arrangements and outlets, charges, and services performed.

Keywords: Agribusiness; Crop Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 42
Date: 1968-09
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313605

DOI: 10.22004/ag.econ.313605

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