Current Practices and Trends in Marketing Western Iceberg Lettuce in Relation to Other Produce

Roger E. Rij, Hinds, Russell H.,, R. Tom Hinsch and C. Max Harris

No 313770, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program

Abstract: Excerpt from the report: Shipments of Western iceberg lettuce account for approximately 20 percent of all carlots of fresh fruits and vegetables shipped from California. Agricultural engineers in the Agricultural Research Service, U.S. Department of Agriculture, have developed a mechanical lettuce harvester. With present packaging methods, the machine is limited by the rate at which the crew can trim and pack the lettuce coming off the machine. The purpose of the study was to provide up-to-date information on current practices, trends, and problems that are encountered during the handling and marketing of lettuce and to determine changes other commodity groups are making.

Keywords: Crop Production/Industries; Labor and Human Capital; Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 14
Date: 1976-04
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/313770/files/mrr1052.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313770

DOI: 10.22004/ag.econ.313770

Access Statistics for this paper

More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().