 Export Marketing Guide for CooperativesDonald E. Hirsch No 313777, Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Abstract: Excerpts from the report: Farmers and their cooperatives are confronted by the challenge of export marketing in greater measure than ever before. As business enterprises that are wholly owned and controlled by American farmers, cooperatives that meet the challenge have an opportunity to contribute materially to our country's economic growth and stability. The United States exports far larger quantities of agricultural commodities than most countries produce. We are the world's largest exporter of many foods and feeds. This report is an export marketing guide, not a complete export manual or a blueprint for operations of any individual cooperative. Its basic objective is to help additional farmer cooperative leaders to gain the understanding and expertise needed to export successfully. It provides information designed to assist directors and administrative personnel of each cooperative with export potential to (1) evaluate the opportunities and problems involved in establishing a new or expanded export program, and (2) increase their proficiency in export marketing. Keywords: Agribusiness; International Relations/Trade; Marketing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ags:uamsmr:313777 Access Statistics for this paper More papers in Marketing Research Reports from United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program Contact information at EDIRC. |
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