Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels

Joshua Berning, Hayley Chouinard (), Kenneth Manning, Jill McCluskey and David Sprott

No 149962, Research Reports from University of Connecticut, Food Marketing Policy Center

Abstract: Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 34
Date: 2009-12
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https://ageconsearch.umn.edu/record/149962/files/rr120.pdf (application/pdf)

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Journal Article: Identifying consumer preferences for nutrition information on grocery store shelf labels (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uconnr:149962

DOI: 10.22004/ag.econ.149962

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