Evaluation of Promotional Materials on Home Delivery Milk Routes, Cumberland, Md

James F. Hind and Mardy Myers

No 319968, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: Excerpt from the Preface: This report is part of a research effort to evaluate the effects of merchandising and promotional innovations on sales, with the object of indicating practices that may strengthen the demand for farm products. This study is an appraisal of the effect of various promotional materials furnished customers on home delivery routes on sales of selected dairy items in one test market, Cumberland, Md.

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 1962-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:319968

DOI: 10.22004/ag.econ.319968

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