Some Guides for Improving Commodity Promotional Programs

Peter L. Henderson and Wendell E. Clement

No 320001, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: Excerpts from the report: The Economic Research Service recently conducted a study to appraise the present operational practices and procedures of commodity promotional groups and to obtain information which would aid in formulating broad recommendations for increasing the effectiveness with which these programs are executed. Information for the study was obtained from a survey of a sample of producer-promotion groups, marketing cooperatives, commercial food processing and distributing firms, and advertising and public relations agencies servicing agricultural clients. The results of the survey are appraised in this article in the light of quantitative research findings in other studies and commonly accepted views of the necessary ingredients of effective promotional practices and procedures.

Keywords: Marketing; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 10
Date: 1962-05
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/320001/files/ERS-75.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:320001

DOI: 10.22004/ag.econ.320001

Access Statistics for this paper

More papers in Miscellaneous Publications from United States Department of Agriculture, Economic Research Service Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().