An Analysis of Advertising Expenditures by Corporations Marketing Food and Kindred Products, 1950-1964

Fred L. Henson

No 320726, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: Excerpts from the report: Total expenditures for advertising by manufacturers, wholesalers, and retailers of food products moved continually upward during 1950-1964 (table 10). However, the distribution of expenditures between the three levels of marketing fluctuated greatly. In terms of dollars, each marketing level increased its advertising expenditures; however, as a percentage of total advertising dollars, expenditures increased for retailing corporations but decreased for manufacturing and wholesaling. Advertising expenditures in most individual food manufacturing industries have more than doubled since 1950 (table 11). Leading the rise have been the dairy, canning, and grain mill products industries.

Keywords: Marketing (search for similar items in EconPapers)
Pages: 8
Date: 1965-08
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:320726

DOI: 10.22004/ag.econ.320726

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