Proceedings of Workshop-Seminar on Market Development and Promotion for Agricultural Products (University of California, Berkeley, California, June 21-25, 1965)

Economic Research Service

No 320811, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: Excerpts from the Foreword: This publication presents the proceedings of a 3-day national workshop and seminar on the promotion of agricultural products held at the University of California, Berkeley. This is the second workshop of its kind devoted specifically to the subject of promoting farm products. The workshop was conducted in response to the continuing interest in promotion among producer organizations, agricultural economists, and others concerned with maintaining and strengthening markets for farm products. The purpose of the workshop was to provide for the exchange of ideas and information among representatives of commodity promotional groups, market researchers, and extension specialists as a means of furthering knowledge and understanding of this most complex area of marketing distribution.

Keywords: Marketing; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 138
Date: 1966-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:320811

DOI: 10.22004/ag.econ.320811

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