Influence of Packaging and Labeling on Sales of Interior Florida Grapefruit: A Sales Test

Sidney E. Brown and Eugene C. Pape

No 320822, Miscellaneous Publications from United States Department of Agriculture, Economic Research Service

Abstract: Excerpts from the Preface: This report describes research conducted in 1964 and 1965 to determine the influence of packaging and labeling on retail sales of fresh grapefruit. The 1964 phase of the research involved fruit from Florida's Indian River section. Detailed findings from this portion were reported in ERS 212, Fresh Grapefruit Packaged and Labeled Indian River - A Sales Test, January 1965. Specific results from the 1965 test, which used grapefruit from the interior region of Florida, are reported here and comparisons are drawn between the 1964 and 1965 tests. Both studies were conducted as part of the Economic Research Service's program to aid in the distribution of farm products by identifying more effective merchandising practices. The studies were requested and partly financed by the Florida Citrus Commission.

Keywords: Crop Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 16
Date: 1966-04
References: Add references at CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uersmp:320822

DOI: 10.22004/ag.econ.320822

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