DYNAMIC EFFECTS OF PEANUT BUTTER ADVERTISING ON PEANUT BUTTER DEMAND

Satish Y. Deodhar and Stanley M. Fletcher

No 16702, Faculty Series from University of Georgia, Department of Agricultural and Applied Economics

Abstract: Using error correction approach and nonlinear three-stage-squares, long-run and short-run effects of aggregate brand advertising on the U.S demand for peanut butter are estimated. Results indicate that demand for peanut butter is more responsive to advertising in the long-run. Moreover, demand is responsive to price only in the short-run.

Keywords: Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 1998
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/16702/files/fs9801.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:ugeofs:16702

DOI: 10.22004/ag.econ.16702

Access Statistics for this paper

More papers in Faculty Series from University of Georgia, Department of Agricultural and Applied Economics Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().