The Effect of Nutritional Information on Attitude and Consumption of Butter

Margherita Cavaggioni, Ellen Goddard, Thomas Funk and Daphne Taylor

No 258816, Department of Agricultural Economics and Business from University of Guelph

Abstract: This study examines the impact of print advertisements and articles containing nutritional information on consumer attitudes and behavior. It was found that nutritional information in generic print advertisements did not significantly affect attitudes and behavior intentions for butter, but that nutritional information in articles did affect attitudes and intentions.

Keywords: Food Consumption/Nutrition/Food Safety; Public Economics (search for similar items in EconPapers)
Pages: 18
Date: 1994-07-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:uguaeb:258816

DOI: 10.22004/ag.econ.258816

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